“HIKE! TOKUSHIMA” for East Tokushima Tourism Authority
To introduce and promote beautiful yet less known hidden gem trails in the Eastern Tokushima area to mountain-loving tourists from both inside and outside Japan, in 2020 we helped the East Tokushima Tourism Authority to create their first full-color booklets focusing exclusively on hiking trails.
What did we do? Pretty much everything! Field research, in other words, we actually walked all trails, selecting the very best, drawing the trail maps, making height charts, writing all contents in both Japanese and English, guiding and directing all photoshoots with talented local professional photographers, selecting the photos, and even directing the designs. Oh, we need to mention that you can see yours truly modeling in many photos.